Ma Chenggang, a wealthy man in Xihong City, worries that his eldest son is too spoiled to succeed him. Determined to raise a capable successor, he takes an unconventional approach. They conceal their wealth, moving the family to a dilapidated neighborhood, and maintain an illusion of poverty, so that his son could develop qualities such as hard work, knowledge, careful budgeting, physical fitness, and perseverance.
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Shen Teng
Ma Chenggang
Ma Li
Chunlan
Shi Pengyuan
Ma Jiye
Sa Rina
Grandma
Xiao Bochen
Young Ma Jiye
Zhang Zidong
Ma Dajun
Jackie Li
Zhang Feifei
Wei Xiang
Teacher Wei
Jia Bing
Boss Jia
Yu Yang
Cellphone Store Owner
Director
Yan Fei
Status
Released
Original Language
ZH
Revenue
$422,307,398
Production
海口西虹胡同影视文化有限公司, Tianjin Maoyan Weiying Culture Media 天津猫眼微影文化传媒, Fun Age Pictures, Shanghai Ruyi Film & TV Production 上海儒意影视制作, Alibaba Pictures Group, Horgos Coloroom Pictures, 长影时代传媒股份有限公司, 西虹市影视文化, New Classics Media, 海南乐镜影视文化传媒有限公司, Zhejiang Hengdian Film Production, Tencent Penguin Pictures, 蜃景影视文化传播(海口)有限公司, 安徽文逸影视文化传媒有限公司, 吉林省石头剪刀布传媒有限公司, Wanda Pictures, Youku, China Film Group Corporation
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