Data—arguably the world’s most valuable asset—is being weaponized to wage cultural and political wars. The dark world of data exploitation is uncovered through the unpredictable, personal journeys of players on different sides of the explosive Cambridge Analytica/Facebook data story.
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Brittany Kaiser
Self - Former Dir. of Business Development, Cambridge Analytica
David Carroll
Self - Associate Professor Parsons School of Design
Paul-Olivier Dehaye
Self - Founder @PersonalDataIO
Ravi Naik
Self - Data Rights Solicitor
Julian Wheatland
Self - Former COO/CFO Cambridge Analytica/SCL
Carole Cadwalladr
Self - Investigative Journalist for The Guardian
Christopher Wiley
Self - Former Cambridge Analytica Employee and Whistleblower
Paul Hilder
Self - Writer/Political Technologist
Emma Graham-Harrison
Self - International Affairs Correspondent, The Observer
Gill Phillips
Self - Legal Council, The Guardian
Director
Karim Amer
Tagline
"They took your data. Then they took control."
Status
Released
Original Language
EN
Production
Noujaim Films, The Othrs
CinemaSerf
September 14, 2026
With so much currently being said about the abilities of AI to run amok, it's quite useful to turn the clock back to this documentary and appreciate that many of the issues being discussed now could have been foretold a decade ago. The focus of this rather lengthy and erratically paced film is a company called Cambridge Analytica - a business built from nothing that specialised in tracking and pro...
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